Accountant Keyword Research

Top 31 Accounting Keywords for PPC & SEO for 2024

Looking for the best accounting keywords to get more customers and drive revenue? Discover the top 31 accountant keywords for PPC, Google Ads, and SEO!

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What are the best keywords for accountants?

In the meticulous and numbers-driven world of accounting, establishing a robust online presence is as crucial as balancing the books. Just as precision and accuracy define accounting practices, the right use of keywords defines the success of digital marketing efforts. Think of accounting keywords as the bridge between your business and the users searching for your services. By identifying and implementing relevant keyword phrases, you can ensure that your products or services reach the right people at exactly the right time.

Choosing relevant accountant keywords that perfectly align with your users search intent will help you get in front of your ideal customers when it matters most. The more relevant your keywords are to your intended target audience, the more likely you are to attract qualified traffic that converts into a lead. So which keywords will bring your firm the most qualified traffic? See below for a list of the top 31 accounting keywords for PPC, Google Ads, and SEO.

Types of accounting keywords

The top keywords for accountants can be categorized into different groups, each targeting a specific stage in the customer journey. Here are the different types of accounting keywords and a few examples of each:

Broad keywords:

  • Accounting
  • Accountant
  • Accounting firm
  • CPA

Service keywords:

  • Payroll services
  • Small business bookkeeping
  • Financial planning services

Informational keywords:

  • What is an accountant?
  • What does an accountant do?
  • How much do accountants charge?

Geo-modified keywords:

  • Accountants in [city]
  • Accounting firm near me

How to use accounting keywords to grow your business

Selecting the best accounting keywords to use for your firm will depend on a variety of factors, such as your target market, location, competitors, and the products or services you offer. While it’s important to know what the top trending accountant keywords are, it’s just as important to use them in creative ways that follow search algorithm guidelines and best practices. Strategic keyword implementation will seek out your ideal clients and bring them directly to you.

Incorporating accountant keywords involves more than just sprinkling them randomly across your website. Here’s how you can effectively use these keywords to promote your firm:

  • Accounting PPC: Pay-per-click (PPC) advertising is a form of paid advertising that can provide immediate results when it comes to your accounting firm showing up online. Popular PPC platforms for accountants to advertise on include Google Ads, Bing Ads, YouTube Ads, Facebook Ads, and Instagram Ads. For PPC, you bid on the keywords of your choosing and your ads will appear alongside relevant search results. Every click will cost you money though, so choosing the right accounting keywords to bid on is crucial for getting the most out of your advertising budget.
  • Accounting SEO: Search engine optimization (SEO) is thought of as more of a long-term growth marketing strategy for accountants. While it’s possible to start ranking fairly quickly for relevant keywords when strategic optimization is strategically and properly implemented, SEO typically takes a little longer to climb organic search rankings (even longer when you aren’t working with an expert). On the bright side, there’s no cost-per-click fee when someone clicks on your website in the search results, making SEO a great option for plastic and cosmetic surgeons.

Want to find out if you’re using the best accountant keywords for your business? Request a free PPC audit or SEO audit to find out today!

Top 94 Best Accountant Keywords for SEO & PPC

What accountant keywords should you be targeting? Discover the best accountant keywords to use for PPC and SEO. Find accountant keywords with the highest search volume and get insights into the search queries your clients use the most.
KeywordsMonthly SearchesCost Per Click
tax preparation near me110,000$11.96
cpa near me90,500$18.28
quickbooks intuit90,500$22.74
certified management accountant74,000$9.51
accountants near me60,500$21.04
tax accountant near me40,500$11.99
tax preparers40,500$15.75
waves accounting33,100$7.48
management accounting27,100$9.52
quickbooks payroll27,100$37.22
accountants firm22,200$8.60
accounting firms22,200$10.80
forensic accounting22,200$8.76
accrual accounting18,100$14.29
tax accountant18,100$17.78
taxation accountants18,100$14.87
accounting services12,100$22.97
bookkeeping service12,100$22.43
financial accounting12,100$18.28
wave invoicing12,100$17.41
finance and accounting9,900$11.09
managerial accounting9,900$18.73
quickbooks pro9,900$11.47
accounting and services8,100$3.83
small business bookkeeping6,600$28.39
small company accountant6,600$22.15
accounting for small companies4,400$27.13
business accountant4,400$18.72
business accounting for small business4,400$27.13
business accounting services near me4,400$14.68
tax accounting4,400$11.47
accounting bookkeeping3,600$14.91
book keeper accounting3,600$14.91
bookkeeping and accounting3,600$14.91
business bookkeeping3,600$10.46
business accounting2,900$20.60
accountant and tax services2,400$11.82
accountant tax services2,400$11.82
book keeping services2,400$23.70
tax and accounting services2,400$11.82
accountant and cpa1,600$11.80
accountant cpa1,600$11.43
accounting & payroll1,600$21.53
accounting solution1,600$19.14
bookkeeping online1,600$24.69
cpa and accounting1,600$11.43
cpa tax accountants1,600$10.93
pay roll accounting1,600$21.53
payroll accounting1,600$21.53
payroll and accounting1,600$21.53
service cpa1,300$14.17
tax accountant services near me1,300$12.58
tax and accounting services near me1,300$12.58
accounting & tax1,000$12.93
accounting and tax1,000$12.93
accounting and taxes1,000$12.93
accounts & taxation1,000$12.93
financial accounting & management accounting1,000$1.28
tax and accounting1,000$12.93
taxation and accounting1,000$12.93
technical accountant1,000$8.78
bookkeeping and accounting services880$20.82
accounting office720$14.11
bookkeeping & tax services720$12.28
bookkeeping and tax service720$12.28
cpa office720$7.29
financial information accounting720$10.92
outsource accounting services720$40.52
outsource bookkeeping720$40.41
tax & bookkeeping services720$12.28
tax and bookkeeping services720$12.28
tax bookkeeping services720$12.28
accounting in ecommerce590$44.00
bookkeeping and payroll590$39.15
bookkeeping payroll590$39.15
ecommerce accounting590$44.00
outsource bookkeeping service590$45.55
tax accounting services590$13.23
accounting advisory480$6.15
bookkeeping and tax480$14.19
tax & bookkeeping480$14.19
tax accountant in my area480$10.61
bookkeeping firm390$14.57
cpa financial390$11.38
cpa small business390$20.14
cpa bookkeeping near me110$19.62
financial and accounting services110$12.14
monthly bookkeeping110$16.83


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