Assisted Living Keyword Research

Top 31 Assisted Living Keywords for 2024

Looking for the best assisted living keywords to get more customers and drive revenue? Discover the top senior living keywords for PPC, Google Ads, and SEO!

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What are the best keywords for assisted living?

In the compassionate and ever-evolving world of assisted living, creating a digital presence that resonates with families in search of care is as crucial as providing top-notch services. As the population ages and more people turn to the internet to find assisted living options, the right online strategy can make all the difference. Central to this strategy is the effective use of keywords. Keywords act as the beacon that guides potential residents and their families to your website. They are the terms and phrases used when searching for assisted living options. Integrating these keywords into your digital content not only boosts your visibility in search engine results but also ensures that you reach your target audience effectively.

In this article, we explore the essential assisted living keywords that can help your facility stand out online, attract more traffic to your website, and ultimately, guide families to choose your services for their loved ones. We also include a list of the top 31 assisted living keywords to use throughout your digital marketing strategies.

The best assisted living keywords in 2024

Assisted living keyword trends over time

Types of assisted living keywords

The top assisted living keywords can be categorized into different groups, each targeting a specific stage in the customer journey. Here are the different types of senior living keywords and a few examples of each:

Broad keywords:

  • Assisted living
  • Senior living
  • Nursing home

Service keywords:

  • Assisted living services
  • Long-term care
  • Nursing care

Informational keywords:

  • What is assisted living?
  • How much does a nursing home cost?
  • Assisted living vs. nursing home

Geo-modified keywords:

  • Assisted living in [city]
  • Nursing homes near me

How to use assisted living keywords to grow your business

Selecting the best assisted living keywords to use for your business will depend on a variety of factors, such as your target market, location, competitors, and the services or products you offer. While it’s important to know what the top keywords are for nursing homes and senior living facilities, it’s just as important to use them in creative ways that follow search algorithm guidelines and best practices. Strategic keyword implementation will seek out your ideal clients and bring them directly to you.

Incorporating assisted living keywords involves more than just sprinkling them randomly throughout your website. Here’s how you can effectively use the top senior living keywords to promote your business:

  • Using assisted living keywords for PPC: Pay-per-click (PPC) advertising is a form of paid advertising that can provide immediate results when it comes to your company showing up online. Popular PPC platforms for senior living companies to advertise on include Google Ads, Bing Ads, and Facebook Ads. For PPC, you bid on the keywords of your choosing and your ads will appear almost immediately alongside relevant search results. Every click will cost you money though, so choosing the right assisted living keywords to bid on is crucial for getting the most out of your advertising budget.
  • Using assisted living keywords for SEO: Search engine optimization (SEO) is thought of as more of a long-term growth marketing strategy for assisted living facilities. While it’s possible to start ranking fairly quickly for relevant keywords when strategic optimization is implemented, SEO typically takes a little longer to climb organic search rankings than PPC (even longer when you aren’t working with an expert). On the bright side, there’s no cost-per-click fee when someone clicks on your website in the search results, making SEO a great option for nursing homes and senior living companies.

Want to find out if you’re using the best assisted living keywords for your business? Request a free PPC audit or SEO audit to find out today!

Top 88 Best Assisted Living Keywords for SEO & PPC

What assisted living service keywords should you be targeting? Discover the best assisted living service keywords to use for PPC and SEO. Find assisted living service keywords with the highest search volume and get insights into the search queries your customers use the most.
KeywordsMonthly SearchesCost Per Click
assisted living201,000$12.89
assisted care facilities near me135,000$12.34
assisted living near me135,000$22.14
assisted care facility110,000$7.20
senior living facility near me74,000$7.13
senior living near me74,000$10.07
retirement community60,500$6.36
senior living49,500$9.75
assisted living facilities40,500$14.31
community retirement living40,500$3.92
nursing home skilled nursing facility40,500$4.97
skilled nursing care facility40,500$4.97
skilled nursing facility40,500$4.97
skilled nursing home facility40,500$4.97
assisted living facilities near me33,100$20.07
assisted living residence33,100$8.19
continuing care retirement community27,100$4.51
senior care homes18,100$10.46
senior housing near me18,100$7.13
in home elderly care12,100$11.13
independent living near me12,100$10.67
retirement community living near me8,100$6.65
senior living communities8,100$8.44
senior assisted living6,600$14.66
senior homes near me6,600$11.61
assisted living at home4,400$7.06
assisted living cost4,400$6.49
assisted living homes4,400$12.18
independent living facilities4,400$9.24
senior communities4,400$7.62
senior independent living4,400$10.01
senior living communities near me4,400$10.00
independent senior living3,600$9.33
senior home2,900$10.78
senior living facilities2,900$11.08
assisted living and memory care2,400$13.88
assisted living houses near me2,400$10.15
assisted living with memory care2,400$13.88
memory care assisted living facilities near me2,400$18.40
senior living homes1,900$6.29
assisted living apartments1,300$5.38
assisted living communities1,000$7.54
senior living center near me880$9.32
nursing homes and assisted living facilities near me720$11.35
nursing homes and assisted living near me720$11.35
assisted living near590$10.64
assisted living care480$7.71
assisted living services480$5.95
best senior assisted living communities480$6.13
independent living senior communities480$6.24
retirement community home480$3.96
senior home communities480$3.96
senior housing community480$3.96
senior retirement community near me480$6.53
elderly assisted living390$8.45
independent senior homes390$5.65
independent senior housing390$5.65
independent senior living communities390$5.99
memory care senior living390$13.67
senior assisted living care320$9.82
senior assisted living communities320$8.93
senior living care320$7.41
retirement community assisted living260$6.78
senior assisted living housing260$5.20
senior citizen assisted living260$8.83
assisted retirement community210$6.32
retirement assisted living210$6.32
senior housing community near me170$4.02
independent living senior homes140$6.02
assisted living homes for elderly110$9.52
assisted living homes for seniors110$9.52
high end assisted living facilities110$6.93
senior homes nearby110$5.95
best senior homes70$5.38
senior independent living homes50$7.66
senior living with memory care near me50$14.83
best senior assisted living near me40$12.31
senior assisted living homes near me40$7.08
assisted living and independent living near me30$10.16
assisted living homes in my area30$9.64
community care retirement community30$5.05
residential senior living near me30$8.41
seniors assisted living near me30$7.28
adult assisted living homes20$6.73
full care senior living near me20$21.43
senior assisted living communities near me20$9.36
senior home assisted living10$15.67
senior housing for independent living10$9.05

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