Top 31 Best Dental SEO Keywords in 2024

Want to know the best dentist keywords to use to attract more patients and grow your practice? See the top dental keywords for PPC, Google Ads, and SEO!

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What are the best keywords for dentists adwords?

In the fast-evolving digital world, a strong online presence is vital for dentists to thrive. The cornerstone of this online success lies in effectively leveraging the most relevant and popular dental keywords within your digital marketing strategies. Keywords refer to the specific terms and phrases people use when searching for information online about dentists and the services they provide. These keywords are a critical component to the online success of a dental practice. By strategically incorporating dental keywords into their marketing campaigns, dentists can greatly improve their search visibility and make it easier for people to find their business.

Choosing the best dental keywords for your marketing strategies can help you attract the ideal patients to your practice. The more relevant your keywords are to your specific target audience, the more likely you are to drive more qualified traffic from patients who are ready to smile. Put simply, more qualified traffic = more conversions and revenue. But which dental keywords will bring you the most qualified traffic? We’ve put together a list below of the top 31 dental keywords for dentists to use to attract more patients and grow their practice.

The best dental keywords in 2024

Dentist keyword trends over time

Types of dental keywords

The top dental keywords can be categorized into different groups, each targeting a specific stage in the patient journey. Here are the different types of dental keywords and a few examples of each:

Broad dental keywords

Broad dental keywords are general terms and phrases that cover a wide topic area. They are typically one or two words and don’t provide much detail. They have the most search volume, making them the most competitive type of dental keyword to use. Some examples of broad dental keywords include:

  • Dentist
  • Dental clinic
  • Family dentist
  • Pediatric dentist

Dental service keywords

These are keywords that directly relate to the services and/or products offered by a dental practice. They are more specific than broader keywords and often considered “long-tail keywords”. While service-specific keywords may have lower search volume than broad keywords, they are usually less competitive and more likely to lead to a conversion. Some examples of the top dental service keywords include:

  • Invisalign
  • Braces
  • Dental implants
  • Veneers
  • Root canals

Informational dental keywords

Informational keywords are specific terms or phrases people use to search for dental information or find answers to specific questions they may have. While these types of keywords have the potential to bring in traffic from all over the country, they are also the least likely to lead to a conversion. Some examples of popular informational dental keywords include:

  • Oral hygiene tips
  • Gum disease symptoms
  • Invisalign process

Geo-modified dental keywords

Geo-modified keywords are a great tool for dentists to utilize in their local marketing strategies. These keywords are specifically enhanced with a location element. They go beyond generic terms to narrow down the search intent and audience to a local city, town, state, region, or even country. They are less competitive than broader dental keywords, but bring in more qualified traffic. Some examples of geo-modified dental keywords include:

  • Dentist in [City]
  • Dentist near me

How to use dental keywords to grow your practice

Incorporating the best dental keywords into your SEO marketing strategies is a powerful way to increase your online visibility and attract more clients to your dental practice. These keywords can be used to drive more revenue across various marketing channels. The top performing digital marketing solutions for dentists to utilize include:

  • Utilizing keywords dentist AdWords (Google Ads): Pay-per-click (PPC) advertising can provide instant results when it comes to your practice showing online for dental keywords. Popular PPC platforms for dentists to advertise on include Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. For PPC, you bid on the dental keywords that are most important to your services, and your ads will appear almost immediately alongside relevant search results. Every click will cost you money though, so choosing the right dental keywords to bid on is crucial for getting the most out of your advertising budget.
  • Utilizing dental SEO keywords: Search engine optimization (SEO) is thought of as more of a long-term marketing strategy for dentists. While it’s possible to start ranking fairly quickly for dental keywords with strategic optimization tactics, SEO usually takes a little longer to climb to the top of organic search rankings (even longer when you aren’t working with an expert). But on the upside, all traffic earned through organic search is essentially free! So it’s also a strong marketing solution for dentists to take advantage of.

While it’s important to know what the top trending dental keywords are, it’s equally as important to utilize them in a strategic and creative way that follows search algorithm guidelines and best practices. Strategic keyword optimization that aligns with the search intent of your target audience will attract more of the right customers to your dental practice. Want to find out if you’re using the best dental keywords for your marketing? Request a free PPC audit or SEO audit to find out today!

Top 99 Best Dental Keywords for SEO & Google AdWords

What dentist keywords should you be targeting? Discover the best dentist keywords for SEO and Google Ads (PPC). Find dentist keywords with the highest search volume and get insights into the search queries your customers use the most.
KeywordsMonthly SearchesCost Per Click
dentist near me1,830,000$19.60
dental clinic301,000$16.57
pediatric dentist246,000$14.61
teeth whitening246,000$4.63
dental implants201,000$19.72
oral surgeons165,000$11.70
emergency dentist135,000$15.05
family dentistry135,000$12.72
oral surgeon near me135,000$12.63
dentistry for children110,000$12.17
cosmetic dentistry90,500$11.99
clinic for dental74,000$8.57
dental crown74,000$12.48
dental clinic near me49,500$17.16
tooth extraction49,500$12.26
veneer teeth40,500$4.73
dentist care27,100$7.03
porcelain veneers dentist27,100$4.55
teeth cleaning27,100$9.04
affordable dental care near me22,200$6.43
dental care22,200$11.72
low cost dental care near me22,200$6.43
premier dental22,200$7.33
affordable dental18,100$11.21
dental cleaning18,100$11.99
dental veneers18,100$4.99
dental filling14,800$10.60
dental surgery14,800$13.50
teeth whitening dentist14,800$4.10
tooth replacement12,100$13.47
advanced dental care9,900$6.76
dental care dentist near me8,100$10.72
low cost dental clinics near me8,100$6.59
teeth whitening services8,100$4.12
affordable dental implants6,600$26.14
complete dental care6,600$8.48
dental care centers4,400$5.12
dental exam4,400$12.96
dental treatment procedures4,400$4.99
community dental clinic3,600$4.86
dental health services2,900$8.70
smile dental clinic2,900$6.61
dental check up2,400$13.47
family dental clinic1,900$11.53
best teeth veneers1,600$6.32
best veneers1,600$6.32
community dental clinic near me1,600$5.49
cosmetic dental services1,300$8.73
highly rated dentist near me1,300$7.60
nearby dental clinic1,300$10.96
advanced dental clinic1,000$4.14
best dental clinic near me1,000$8.82
dental treatment1,000$10.69
dentists teeth whitening near me1,000$5.65
recommended dental clinic near me1,000$8.82
teeth whitening and veneers880$2.75
teeth whitening veneers880$2.75
cosmetic dentistry veneers720$6.24
cosmetic teeth whitening720$4.45
affordable cosmetic dentistry590$9.33
best affordable dentist near me590$7.16
cosmetic dental surgeries590$8.92
cosmetic dental treatment590$7.22
cosmetic teeth veneers590$5.24
cosmetic veneers590$5.24
dental cosmetic dentistry590$9.04
low cost tooth extractions near me590$8.12
whitening veneers590$2.46
affordable dental clinic480$9.05
affordable dental clinic near me480$8.87
dental care clinics near me480$9.50
best dentist for veneers390$6.31
best teeth whitening near me390$4.61
top rated cosmetic dentist near me390$6.85
best teeth whitening dentist320$4.00
affordable dental cleanings210$6.23
restorative dental treatment210$7.53
smile care dentist near me170$9.17
teeth whitening smiles170$4.19
low cost oral surgeon near me140$6.96
teeth whitening clinic110$5.49
affordable dental treatment90$8.97
best place for teeth whitening70$4.71
cosmetic dental clinic near me70$12.84
the best dental clinic near me70$7.20
best teeth whitening dentist near me50$5.85
best rated cosmetic dentist near me40$10.08
dentist that do teeth whitening near me40$4.07
teeth whitening dental treatment40$3.05
teeth whitening treatment dentist40$3.05
top dental clinic near me40$10.77
cosmetic oral surgeon near me30$13.53
top best dentist near me30$5.92
top rated dental clinic near me20$7.68


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