Free Google Ads audits

Stop flushing your Google Ads budget down the drain!

Request a free Google Ads audit: In-depth analysis and 10 customized recommendations from our director of PPC.
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Improve your PPC performance request a free PPC audit

Make the most out of your paid advertising campaigns with a free Google Ads audit from a certified expert! We provide comprehensive audits for Google Ads, Facebook Ads, and other paid advertising platforms. Get a detailed look into how well your campaigns are performing, where you’re wasting money, and how to lower your cost per conversion. Our Director of PPC will provide 10 customized recommendations on ways you can improve ad performance and get a better return on investment.

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A Google Ads audit is a comprehensive review of your pay-per-click (PPC) advertising campaigns. The primary goal of a Google Ads audit is to assess the effectiveness, efficiency, and overall performance of paid advertising campaigns.

A PPC audit can provide you with valuable insights into how well your paid advertising campaigns are currently performing. The benefits of a professional PPC audit include:

  • Identify issues with campaigns
  • Uncover new opportunities for growth
  • Increase click-through rates
  • Generate more conversions
  • Improve your return on investment

We offer PPC audits for free! We’re dedicated to helping businesses succeed with their paid advertising campaigns. Our goal is to provide you with valuable insights to help improve your PPC performance and get the most out of your marketing efforts.

Results from marketing can vary depending on the services you utilize. With services like PPC and Google Ads, you can expect immediate results. While services like SEO take a little more time to ramp up, taking anywhere from 1-3+ months to see desired results.
What we do

What's included in a free Google Ads audit?

We’ll take a look at the most important Google Ads metrics to see how well your ads are performing. We’ll look at metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

We’ll pinpoint areas of your Google Ads campaigns where your budget is being wasted and suggest cost-saving strategies. We’ll assess your budget allocation across different campaigns and channels to ensure your resources are optimized for maximum impact.

We’ll evaluate your chosen keywords and their relevance to your target audience. We’ll identify high-performing keywords and recommend adjustments to eliminate wasteful spending.

Are your ads being shown to your ideal customers? We’ll analyze the different targeting options your Google Ads campaigns are currently using, including geographical locations, demographics, interests, and behavior.

Your ad copy is one of the first impressions potential customers have of your business. We’ll assess the quality, relevance, and messaging of your ad copy to help you find ways to improve click-through rates and conversions.

We’ll analyze your bidding strategy to ensure you’re getting the most value for your Google Ads ads and marketing budget. We’ll recommend any bid adjustments necessary to help optimize your ROI.

A well-designed landing page will convert clicks into customers. We’ll review the landing pages used throughout your Google Ads campaigns to provide expert insights on ways to improve and generate more qualified leads.

See how well you’re utilizing ad extensions and ad formats throughout your Google Ads and PPC campaigns. We’ll provide expert recommendations that will help improve the visibility and click-through rate of your ads.

How relevant are your Google Ads ads? We’ll examine your quality scores and offer proven strategies to improve them. A higher quality score can lead to higher ad placements and can even save you money on Google Ads.

Understanding your competitors is one of the best ways to stay ahead of them. We’ll analyze your top Google Ads competitors to provide you with insights into what’s working well for them and ways you can outperform them.

Search query reports can help us understand the search terms used to find your ads. We’ll dive into your search query reports to identify irrelevant or unprofitable search terms and help you unlock ways to refine your keyword targeting.

How well are your Google Ads ads actually performing? Conversions are the most important metric used to get measurable insights into Google Ads performance. We’ll analyze your conversion tracking configurations to make sure everything is accurately reporting.

Request a free PPC audit ($500 value)

PPC isn’t rocket science. Get actionable insights on ways to generate more PPC conversions for your business. Learn how well your current ads are performing, what mistakes are wasting your ad spend, and where improvements are needed.

Why get a free PPC audit?

Improve your conversion rate to generate more leads

Get 10 actionable recommendations on how to convert more, spend less, and profit.

Outperform competitors

Stay ahead of the competition and dominate your target market with our winning ad strategies. We’ll help boost your brand recognition and increase qualified leads.

Track, learn, & optimize

Our powerful dashboard allows us to track performance in real-time, learn what drives the most clicks, and better optimize your ad campaigns to get you the best ROI.

Target your ideal customers

Get the customers that matter most to your business. We create highly targeted PPC ads that attract the right people to your products or services at the right time.

Dominate your market

Whether you’re a local service or an international software company, we’ll help you conquer your ideal target market. We make sure your business is found at the top of the SERPs when someone is searching for your products or services.

Certified PPC experts

We are proud to be official 2026 Google Partners. We are Google certified in Search Advertising, Display Advertising, Mobile Advertising, Video / YouTube, Google Shopping / Product Listing Ads (PLAs), Google Analytics, Google Tag Manager, Google Web Designer, and more!

Growth focused results

Experience the power of digital marketing that grows revenue, not just clicks. At SERPWARS, we take the time to fully understand your business and develop a growth-focused marketing strategy tailored to you. We focus on the metrics that matter most to transform your goals into measurable results.
Our process
Getting started with a free Google Ads audit
Get started with our free Google Ads audit marketing services by requesting a free audit or proposal. We can evaluate your current marketing efforts, identify opportunities for improvement, and uncover hidden potential for growth.
After the audit, we take the time to discuss with you the findings and insights from our analysis. Our expert PPC team will ask any necessary questions to better understand your unique business objectives, target audience, and marketing goals. We believe in collaboration and working closely with you to create a customized PPC strategy that aligns with your company’s vision.
With our customized PPC strategy in place, it’s time to unleash the power of your campaigns. Our team diligently manages every aspect of your PPC and Google Ads efforts, from keyword research performance tracking to creating creative ad copy and managing bid adjustments. We continuously monitor your campaigns, making data-driven adjustments to optimize performance and deliver tangible results.
Why SERPWARS?

The last PPC marketing agency you'll ever need

Take your marketing to new heights. We’re the digital marketing agency that gets results and delivers sustainable growth for businesses just like yours.
PAST CLIENT
SERPWARS is an amazing PPC agency! The entire team is incredibly easy to work with and knowledgeable about what they do. They worked wonders for our Google Ads campaigns and helped us significantly increase our conversion rates. I can't recommend them enough!
PAST CLIENT
I've had a horrible time over the years trying to find a good company to handle my Internet needs. I've been working with SERPWARS for a while and I am incredibly impressed with their professionalism, attention to detail, and quick response time. Emily is absolutely amazing at her job and I could not be more thankful for their services.
PAST CLIENT
Haydon is complete professional and I would not hesitate to hire him. He rebuilt our Adwords from the ground up and absolutely crushed it for us, with leads funnelling in every day. Easy to communicate with and gets the job done. Highly recommend!
PAST CLIENT
We hired Serpwars three years ago and our lead count has grown so much we had to double the size of our sales team! We hope no one else finds these folks - we only want them working for us!

Request a free PPC audit ($500 value)

PPC isn’t rocket science. Get actionable insights on ways to generate more PPC conversions for your business. Learn how well your current ads are performing, what mistakes are wasting your ad spend, and where improvements are needed.
Read our FAQ

Frequently asked questions

A Google Ads audit is a comprehensive analysis of your Google Ads campaigns on Google’s advertising network. The audit will help you identify ways to improve your campaigns, increase performance, and lower advertising costs.

Our certified PPC experts have experience across various advertising platforms. We provide free Google Ads audits for all paid advertising platforms, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Reddit Ads, and more.

We offer free Google Ads audits! We’re dedicated to helping businesses succeed with paid advertising. Our goal is to provide you with valuable insights to help improve your PPC performance and get the most out of your marketing efforts.

A Google Ads audit is a great way to find out how well your campaigns are currently performing. It can help you find areas of improvement, reduce wasted ad spend, improve conversion rates, and generate more leads for less.

We recommend conducting a Google Ads audit at least 1-2 times a year or whenever significant changes occur in your business, industry, or advertising strategies. Regular audits can help your business adapt to evolving market conditions and stay ahead of the competition.

The duration of a Google Ads audit can vary depending on the complexity of your paid advertising campaigns. On average, it may take anywhere from 2 to 7 business days to complete a thorough audit. However, we’ll work closely with you to establish a timeline that suits your needs.

Yes, we can help optimize your existing Google Ads campaigns! This includes refining ad copy, adjusting bidding strategies, adding negative keywords, optimizing landing pages for better conversion rates, and more.

The best way to find out how to improve your paid advertising performance is by requesting a free Google Ads audit! We will analyze your Google Ads campaigns and provide actionable insights tailored to your business. Get in touch with us today to get started.