Drive sustainable growth in online sales and lead generation with the certified experts in Google Ads. We are an official 2026 Google Partner Agency with 10+ years of experience in managing Google Ads.
Stay ahead of the competition and dominate your target market with expert Google Ads management. We’ll launch your marketing into hyperdrive with an influx of qualified leads.
Our powerful dashboard allows us to track performance in real-time, learn what drives the most clicks, and better optimize your Google Ads marketing campaigns to get you the best ROI.
Get the customers that matter most to your business. We create highly targeted Google Ads that attract the right people to your products or services at exactly the right time.
Leveraging the top keyword research tools, we perform advanced market research to identify the best keywords to target throughout your Google Ads marketing campaigns. Targeted keywords are chosen based on relevancy to your products and services, search volume, competition, cost-effectiveness, and more.
Gain valuable insights into Google Ads performance with detailed analytics and custom reporting. We track key performance indicators that are actually important to your business, such as phone calls, form submissions, online bookings, and more. We provide monthly reports to measure the effectiveness of your ad campaigns.
First impressions matter more to customers than you may think. This is why we create custom landing pages that are designed and proven to convert traffic from Google Ads into qualified leads. We utilize compelling ad copy and engaging call-to-actions to capture valuable information from potential customers.
Stop wasting your ad spend on useless clicks in Google Ads. Improve qualified lead acquisition rates and grow your sales opportunity pipeline with expert Google Ads management. We help you attract and engage qualified leads (aka your ideal customers who are the most likely to buy your services or products).
Monitor and analyze detailed reports on campaign performance for Google Ads, including metrics like clicks, cost-per-click, impressions, conversion rates, return on ad spend, and more. Our custom reporting dashboard allows you to view real-time data and get insights into how your advertising campaigns are progressing over time.
Stay ahead of your competition by always staying in the know. The best way to take a competitive advantage is to know exactly what’s working for your competitors, and what isn’t. We monitor and analyze your top competitors to reveal new opportunities to take advantage of and gain a competitive edge over them in the SERPs.
We set up different campaign types in Google Ads based on your marketing goals. Campaigns are organized into different ad groups, each targeting specific keywords and targeting options. Our strategic setup process will capture your audience’s attention, encourage greater engagement, and enhance visibility through relevant ad extensions.
Ad copywriting is a form of art. We combine our expertise in conversion rate optimization with our extensive knowledge of content marketing to create compelling ad copy that captivates your target audience. Your Google Ads will successfully engage users, establish credibility and trust in your market, and influence greater conversions.
A/B testing, also known as split testing, is a powerful tool used for Google Ads to compare two versions of an ad and determine which has better performance. We conduct A/B split tests to compare different elements of your ad campaigns, such as headlines, ad copy, call-to-actions, images, and more. We identify which variations perform better to drive the most qualified leads.
Get the most out of your advertising campaigns with expert bid management by a reliable Google Ads agency. We set and manage bids for each relevant keyword target, ensure your ad campaigns are aligned with your marketing spend, and make strategic and informed decisions to optimize spending. Our bid management strategies ensure you get the best ROI.
Remarketing in Google Ads is a strategy that allows you to target people who have previously visited your website or interacted with your content previously, but didn’t end up converting into a lead. Remarketing ads are ideal for re-engaging potential customers who have already shown an interest in your products or services. These users are very likely to convert when they’re reminded of your business again.
We don’t just let your Google Ads slide under the radar after your campaigns have been launched. Our team performs continuous testing and adjustments to improve your account over time. As a certified Google Ads agency, we’re committed to staying updated on the latest platform features, bidding strategies, and industry trends to ensure your campaigns seize new opportunities for growth.
Learn why clients choose us over larger, less-experienced agencies
Formerly known as Google AdWords, Google Ads is the largest digital advertising platform available today. With over 5 million searches completed per minute and hundreds of millions of daily users, it’s no wonder why business owners are turning away from traditional marketing strategies and looking to what Google has to offer. The dynamic advertising platform allows companies of all sizes to create ads that appear on Google’s search engine and across its vast network of partners. This puts your business directly in front of people actively searching for your products and services.
Google Ads primarily operates on a pay-per-click (PPC) model, meaning advertisers pay a fee each time someone clicks on one of their ads. This model provides businesses with the flexibility to control their advertising costs and accurately measure the effectiveness of their campaigns. Advertisers bid on keywords that are relevant to their business offerings, and these bids are used to determine the placement of ads. When a user performs a search that includes these keywords, Google displays the ads that are the most relevant and have the highest bid. This makes it a competitive, yet highly targeted marketing solution.
Google Ads is one of the most effective advertising tools available today, offering unparalleled reach and precision targeting. Whether you’re looking to drive sales, increase brand awareness, or capture new leads, Google Ads can deliver immediate and measurable results. Effective Google Ads management can help businesses reach their target audience more efficiently and maximize their advertising budget.
Here’s how our Google Ads agency can help your business thrive online:
Want to find out more about how Google Ads can help your business grow? Get in touch today to get started.
By investing in professional Google Ads management, businesses can position themselves for success in the competitive digital landscape and experience benefits that go beyond just mere clicks. At SERPWARS, we specialize in creating, managing, and optimizing Google Ads campaigns that get businesses the visibility and results they deserve. We can help you reach your ideal target audience in the most effective ways possible at the lowest cost-per-click. Our integrated approach to online visibility and user engagement ensures that your advertising campaigns not only attract the right visitors, but also engages them effectively to generate new leads.
Navigating the realm of digital advertising can seem overwhelming, especially if you’re unfamiliar with paid advertising platforms like Google Ads. That’s where we come in. Our Google Ads agency has over a decade of experience managing every campaign type and has the knowledge to help your business reach exponential growth online. An effective paid advertising strategy often involves a combination of platforms to reach a broader audience and achieve specific goals.
Here’s a quick overview of the different types of ad campaigns we manage for Google Ads:
Google Ads feature a variety of campaign types to help businesses reach their audience in different ways. Each type of ad campaign serves a specific purpose, from boosting brand visibility on search engines to engaging users with compelling video content. As certified Google Partners, our team has over a decade of experience managing every campaign type and has the knowledge to help your business reach exponential growth online. Here’s a breakdown of the different types of Google Ad campaigns we manage:
Search ads are the most common type of Google Ads campaign. These campaigns display text ads on Google’s search engine results pages (SERPs) when users search for keywords that are relevant to your ad campaign. The power of Search Network campaigns lies in their ability to deliver timely ads to users actively seeking information or products. We can also use search ads for remarketing campaigns to target users who have previously visited or interacted with your website, encouraging them to return or take a specific action. These ad campaigns are a great choice for companies of all types and sizes thanks to its wide range of targeting options.
Google search ads are best for businesses that are looking to:
Display ads allow advertisers to show visual ads, such as images or banners, across the Google Display Network. These campaigns can help us reach users when they’re browsing millions of websites, apps, and other Google-owned properties across the Display Network. Display ads can reach a larger audience than search ads, but they can also be less effective. While search ads only include text, display ads can include text, image, or video ads that appear on partner websites and apps. These ads are typically more visually appealing and can help your brand stand out. We can target specific demographics and interests, and choose where the ads will be displayed.
Google display ads are best for businesses that are looking to:
Video advertising campaigns are another popular campaign type for Google Ads. These ads use video to promote a business, product, or service across YouTube and various partner websites. These ads can appear before, during, or after YouTube videos, or as standalone ads within the Google Display Network. They are a great way to capture the attention of users and engage potential customers. Video ads are more engaging than text or image ads, and can also reach a larger audience. However, they are typically more expensive than the other types of Google Ads. Businesses pay a fee each time someone watches their ad with a cost-per-view model (CPV), instead of the cost-per-click (CPC) model like other ad campaigns. .
Google video ads are best for businesses that are looking to:
Shopping ads, also known as product listing ads (PLAs), are a type of Google Ads campaign that allow businesses to showcase their products. Shopping ads are different from traditional text ads because they include more product information, such as the name, price, and image. Businesses can target specific keywords, demographics, and can also choose which products to feature throughout their ads. Google shopping ads are a great way to reach people who may be interested in your product, as these ads are shown to people who are searching for products similar to yours. When someone searches for a product on Google, your shopping ad can appear at the top of the SERPs. This provides a great opportunity to capture their attention and drive more traffic to your website.
Google shopping ads are best for businesses that are looking to:
Demand generation (demand gen) ads are a relatively new campaign type within the Google Ads platform. These ads are designed to create awareness and interest in your products or services, ultimately generating demand among potential customers. Most of these customers will be at the mid-to-upper stages of the marketing funnel. Unlike direct response ads that focus on immediate conversions or sales, demand gen ads aim to build brand awareness, educate potential customers about your products and services, and nurture leads throughout the buyer’s journey. These ads are typically part of a broader marketing strategy that includes various channels and tactics to engage and influence a target audience over time.
Google demand gen ads are best for businesses that are looking to:
Performance Max campaigns (PMax) represent the future of automated, cross-channel advertising with Google Ads. This new campaign type leverages automation and machine learning to maximize ad performance. PMax campaigns automatically optimize bids, budget allocation, and targeting to achieve the best possible performance based on the goals you set. Unlike traditional Google Ads campaigns that focus on specific networks, Performance Max campaigns allow you to optimize ads across all of Google’s advertising channels from a single platform. This includes Search Network, Display Network, YouTube videos, Google Maps listings, Gmail inboxes, and Google Discover. This allows you to reach a wider audience across multiple touchpoints throughout the customer journey. It’s important to note that Performance Max campaigns offer less granular control than other campaign types since it doesn’t allow you to choose specific placements for ads and has broader keyword targeting.
Performance max campaigns are best for businesses that are looking to:
Google Ads management is a professional service provided by a marketing agency that involves the creation, optimization, and ongoing maintenance of Google Ads (formerly Good AdWords) campaigns. This includes keyword research, ad creation, landing page development, bid management, and more. Management services help your campaigns deliver the best possible results.
We’re proud to be a boutique marketing agency that provides tailored advertising solutions for each and every client. We’re more concerned about delivering quality results than churning out mass-produced campaigns. We also offer exclusivity to our clients and only work with one industry per city or service area.
Google Ads management fees are dependent on your advertising budget. Our minimum Google Ads management fee starts at $500 per month to take care of everything we need to be successful. We charge a 20% management fee for accounts spending up to $5,000 per month, and offer discounted pricing for accounts that spend more.
Google Ads management fees are dependent on your advertising budget. Our minimum Google Ads management fee starts at $500 per month to take care of everything we need to be successful. We charge a 20% management fee for accounts spending up to $5,000 per month, and offer discounted pricing for accounts that spend more.
We manage the following types of Google Ads campaigns:
We’re proud to be a boutique marketing agency that provides tailored advertising solutions for each and every client. We’re more concerned about delivering quality results than churning out mass-produced campaigns. We also offer exclusivity to our clients and only work with one industry per city or geographical region.
One of the perks of Google Ads is the immediate visibility it provides your business to attract new customers. Google Ads can deliver results much faster than other marketing solutions. Once your ads are live, your business can start showing in Google almost immediately. With our expertise, we can start driving qualified leads to your business within a week or less depending on your industry and budget.
It’s easy to get started with Google Ads management! Request a free PPC audit or proposal to get started today. Our Director of PPC will reach out to schedule an initial consultation to discuss your business goals and challenges. We’ll then create a tailored advertising strategy that aligns with your needs.
