Keyword Research

Top 40 Best House Cleaning Service Keywords in 2024

Looking for the best house cleaning service keywords to attract more customers? Discover the top maid service keywords for PPC, Google Ads, and SEO!

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What are the best house cleaning keywords in 2024?

Operating a successful cleaning business isn’t just about providing the best services to your customers anymore. It’s also about making sure new customers can easily find your company when they are searching online for your products and services. In the competitive realm of house cleaning, it’s more important than ever to stand out in the crowded digital space. How can you ensure your marketing attracts the most valuable customers?

House cleaning keywords are your secret weapon when it comes to online advertising. By weaving these keywords into your digital marketing strategy, you’ll improve your search visibility and make it easier than ever for customers to find your cleaning company. The more relevant your keywords are to your target audience, the more quality traffic you’ll receive from users who are ready to buy. So what keywords will lead to the most sales? See below for a list of the top house cleaning keywords for PPC, Google Ads, and SEO.

Types of house cleaning keywords

The top house cleaning keywords can be categorized into different groups, with each keyword group targeting a specific stage in the customer journey. Here are the different types of house cleaning service keywords and a few examples of each:

Broad house cleaning keywords:

  • House cleaning
  • Cleaning company
  • Maid service
  • Maids

Cleaning service keywords:

  • Deep cleaning
  • Green cleaning
  • Move-in cleaning
  • Move-out cleaning

Informational cleaning keywords:

  • House cleaning cost
  • Deep cleaning house checklist
  • What is deep house cleaning

Geo-modified house cleaning keywords:

  • House cleaning in [city]
  • Carpet cleaning near me

How to use the best house cleaning keywords to grow your business

So how can you use the top house cleaning keywords to grow your own business? Popular cleaning service keywords are utilized to drive more traffic and revenue across various digital marketing channels. Some of the top performing digital marketing solutions for house cleaning companies to utilize include:

  • House Cleaning PPC: Pay-per-click (PPC) advertising can provide instant results when it comes to your maid service showing up online for house cleaning keywords. Popular PPC platforms for maids include Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. For PPC, you bid on the cleaning keywords of your choosing, and your ads will appear almost immediately alongside relevant search results. Every click will cost you money though, so choosing the right house cleaning service keywords to bid on is crucial for getting the most out of your advertising budget.
  • House Cleaning SEO: Search engine optimization (SEO) is thought of as more of a long-term marketing strategy for maids and cleaning companies. While it’s possible to start ranking fairly quickly for cleaning service keywords when strategic optimization is properly implemented, SEO usually takes a little longer to climb to the top of organic search rankings (even longer when you aren’t working with an expert). But on the upside, all traffic earned through organic search is essentially free! So it’s also a strong marketing solution for house cleaning companies to use to their advantage.

While it’s important to know what the top house cleaning service keywords are, it’s just as important to use them in a smart way that follows search algorithm guidelines and matches your users search intent. Strategic keyword implementation will attract more of the right customers to your business and help boost online sales. Want to find out if you’re using the best keywords for your cleaning services? Request a free PPC audit or SEO audit to find out today!

Top 27 Best House Cleaning Service Keywords for SEO & PPC

What house cleaning service keywords should you be targeting? Discover the best house cleaning service keywords to use for PPC and SEO. Find house cleaning service keywords with the highest search volume and get insights into the search queries your customers use the most.
KeywordSearch VolumeCost Per Click
carpet cleaning450,000$12.06
cleaning services135,000$13.98
maids110,000$8.96
window cleaning110,000$10.98
house cleaning60,500$11.65
housekeeping60,500$8.42
cleaning lady49,500$7.76
maid service40,500$11.77
cleaning company18,100$17.61
commercial cleaning18,100$26.81
green clean18,100$6.58
spring cleaning14,800$6.62
deep clean12,100$8.24
home cleaning9,900$11.72
move out cleaning6,600$13.23
airbnb cleaning5,400$9.86
post construction cleaning5,400$9.99
professional cleaners5,400$13.63
apartment cleaning3,600$10.91
residential cleaning2,900$11.55
move in cleaning1,900$12.19
condo cleaning320$7.57
rental cleaning320$4.04
weekly cleaning260$6.36
monthly cleaning170$7.50
bi weekly cleaning90$8.33
cleaning vacancies70$7.10

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