In the fast-evolving digital world, a strong online presence is vital for dentists to thrive. The cornerstone of this online success lies in effectively leveraging the most relevant and popular dental keywords within your digital marketing strategies. But which keywords are the best ones for your dental practice to target? We’ve put together a list below of the top 31 dental keywords for dentists to use to attract more patients and grow their practice.
What Are Dental Keywords?
Dental keywords refer to the specific terms and phrases people use when searching for information online about dentists and the services they provide. These keywords are a critical component to the online success of a dental practice. By strategically incorporating dental keywords into their marketing campaigns, dentists can greatly improve their search visibility and make it easier for people to find their business.
Choosing the best keywords for your marketing strategies can help you attract the ideal patients to your dental practice. The more relevant your keywords are to your specific target audience, the more likely you are to drive more qualified traffic from users who are ready to convert. Put simply, more qualified traffic = more conversions and revenue. But which dental keywords will bring you the most qualified traffic? First you need to understand the different types of dentist keywords that can be used throughout marketing campaigns.
Types of Dental Keywords
The top dental keywords can be categorized into different groups, each targeting a specific stage in the patient journey. Here are the different types of dental keywords and a few examples of each:
Broad dental keywords
Broad dental keywords are general terms and phrases that cover a wide topic area. They are typically one or two words and don’t provide much detail. They have the most search volume, making them the most competitive type of dental keyword to use. Some examples of broad dental keywords include:
- Dental clinic
- Family dentist
- Pediatric dentist
Dental service keywords
These are keywords that directly relate to the services and/or products offered by a dental practice. They are more specific than broader keywords and often considered “long-tail keywords”. While service-specific keywords may have lower search volume than broad keywords, they are usually less competitive and more likely to lead to a conversion. Some examples of the top dental service keywords include:
- Dental implants
- Root canals
Informational dental keywords
Informational keywords are specific terms or phrases people use to search for dental information or find answers to specific questions they may have. While these types of keywords have the potential to bring in traffic from all over the country, they are also the least likely to lead to a conversion. Some examples of popular informational dental keywords include:
- Oral hygiene tips
- Gum disease symptoms
- Invisalign process
Geo-modified dental keywords
Geo-modified keywords are a great tool for dentists to utilize in their local marketing strategies. These keywords are specifically enhanced with a location element. They go beyond generic terms to narrow down the search intent and audience to a local city, town, state, region, or even country. They are less competitive than broader dental keywords, but bring in more qualified traffic. Some examples of geo-modified dental keywords include:
- Dentist in [City]
- Dentist near me
Integrating Dental Keywords Into Your Marketing Strategy
Incorporating the best dentist keywords into your marketing strategy is a powerful way to increase your online visibility and attract more clients to your dental practice. These keywords can be used to drive more revenue across various marketing channels. The top performing digital marketing solutions for dentists to utilize include:
- Dental PPC: Pay-per-click (PPC) advertising can provide instant results when it comes to your practice showing online for dental keywords. Popular PPC platforms for dentists to advertise on include Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. For PPC, you bid on the dental keywords that are most important to your services, and your ads will appear almost immediately alongside relevant search results. Every click will cost you money though, so choosing the right dental keywords to bid on is crucial for getting the most out of your advertising budget.
- Dental SEO: Search engine optimization (SEO) is thought of as more of a long-term marketing strategy for dentists. While it’s possible to start ranking fairly quickly for dental keywords with strategic optimization tactics, SEO usually takes a little longer to climb to the top of organic search rankings (even longer when you aren’t working with an expert). But on the upside, all traffic earned through organic search is essentially free! So it’s also a strong marketing solution for dentists to take advantage of.
While it’s important to know what the top trending dental keywords are, it’s equally as important to utilize them in a strategic and creative way that follows search algorithm guidelines and best practices. Strategic keyword optimization that aligns with the search intent of your target audience will attract more of the right customers to your dental practice. Want to find out if you’re using the best dental keywords for your marketing? Request a free PPC audit or SEO audit to find out today!