Real estate PPC agency
Grow your business with real estate PPC
Looking for the experts in real estate PPC? Turn clicks into revenue with our professional PPC management services.
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Real estate PPC
Get in front of your best customers when it matters most! SERPWARS is an expert PPC agency that specializes in managing paid ads for real estate agents. We’ve successfully helped hundreds of businesses just like yours to grow their revenue and achieve their marketing goals. We provide professional real estate PPC management services for Google Ads, Bing Ads, Facebook Ads, and more. Ready to stop wasting your ad spend? Request a free PPC audit to get started!
Why choose us?
The only real estate PPC agency you'll ever need
Generate more leads
Stay ahead of the competition and dominate your target market with our winning ad strategies. We’ll help boost your brand recognition and increase qualified leads.
Track, learn, & optimize
Our powerful dashboard allows us to track performance in real-time, learn what drives the most clicks, and optimize your ad campaigns to get you the best ROI.
Target your ideal customers
Get the customers that matter most to your business. We create highly targeted PPC ads that attract the right people to your products or services at the right time.
Certified Google Partner
We’re official 2026 Google Partners and proud to be recognized for our expertise in online advertising throughout many different marketing channels.
Advanced PPC knowledge
We take the time to understand your business goals and objectives. We develop customized strategies that turn your goals into measurable results.
20+ years of experience
With expertise rooted in over two decades of combined PPC experience, our team has a proven track record of success in driving measurable PPC results for our clients.
Real estate PPC management
What's included in Real estate PPC?
Keyword research
Advanced market research helps us identify the most relevant keywords and phrases for your business. We choose the best keywords to target for real estate PPC campaigns based on relevancy to your products or services, popularity, competition, cost-effectiveness, and more.
Competitor intelligence
Stay ahead of your competition by always staying in the know. Track your top real estate PPC competitors, monitor what is and isn’t working well for them, reveal new opportunities to take advantage of, and gain a competitive edge.
Analytics & reporting
Monitor and analyze key performance metrics for your paid advertising campaigns. View real-time data at any time from our custom reporting dashboard and get insights into how your real estate PPC campaigns are progressing over time.
Conversion tracking
Monitor and analyze key performance metrics for your paid advertising campaigns. View real-time data at any time from our custom reporting dashboard and get insights into how your real estate PPC campaigns are progressing over time.
Ad campaign creation
We create compelling real estate PPC campaigns that capture your customers’ attention, encourage greater engagement with visually appealing creatives, and enhance search visibility through relevant ad extensions.
Bid management
Get the most out of your real estate PPC campaigns with expert bid management. We set and manage bids for each relevant keyword target, ensure your campaigns are aligned with your marketing budget, and make strategic decisions to optimize spending for maximum ROI.
Custom landing pages
First impressions matter. This is why we create custom real estate PPC landing pages that are designed and proven to convert paid traffic into qualified leads. We utilize compelling offers and call-to-actions to capture valuable lead information.
Ad copywriting
Captivate your target audience with compelling ad copy and creative development. Create persuasive real estate PPC ads that engage users, establish trust and credibility, and influence them to contact your business sooner rather than later.
A/B split testing
Conduct A/B split tests to compare different elements of your real estate PPC advertising campaigns, such as ad copy, headlines, images, CTAs, etc. Identify which ad variations perform the best and drive more qualified leads.
Conversion rate optimization
Stop wasting ad spend on useless clicks. Improve qualified lead acquisition rates and grow your opportunity pipeline through strategic real estate PPC marketing. We help you attract and engage qualified leads, aka your ideal customers who are most likely to convert.
Remarketing
Retarget users who have previously visited your website or clicked on one of your real estate PPC ads, but did not end up converting in the end. Remarketing and retargeting ads help encourage users to return to your business and complete a desired action.
Ongoing optimization
Refine and improve your real estate PPC campaigns over time. We use data-driven insights to make continuous adjustments to your campaigns, seize new opportunities for growth, adapt to changing market trends, and stay ahead of your competition.
Request a free PPC audit ($500 value)
PPC isn’t rocket science. Get actionable insights on ways to generate more PPC conversions for your business. Learn how well your current ads are performing, what mistakes are wasting your ad spend, and where improvements are needed.
- Find out:
- What's working?
- What's wasting your ad budget?
- How can we improve performance?
- Check PPC performance:
- Is your account underperforming?
- Is performance getting worse?
- Are competitors showing above you?
Why choose us?
Trusted by 300+ startups and local businesses
Learn why clients choose us over larger, less-experienced agencies.
Experienced in your industry
We specialize in real estate PPC and Google Ads management. Whether you’re a small business owner who wants to grow your revenue or a startup that needs to attract new customers right away, we can develop the ideal real estate PPC marketing campaigns to help you achieve your goals.
Official Google Partners
As a leading real estate PPC agency, we are proud to be official 2026 Google Partners and certified at an expert level in every paid advertising platform. Our team of PPC experts are certified in Search Advertising, Display Advertising, Mobile Advertising, Video / YouTube Advertising, Google Shopping / Product Listing Ads (PLAs), Google Analytics, Google Tag Manager, Google Web Designer, and more!
20+ years of PPC success
With expertise rooted in over two decades of combined PPC experience, our team has a proven track record of success in driving measurable PPC results for our clients.
ROI focused results
We understand that every business is unique. This is why we take the time to get to know your business and marketing goals. We develop tailored real estate PPC campaigns designed to resonate with your target audience, lower your cost per conversion, and bring in more leads for less. Every decision is fueled by data-backed insights for maximum ROI.
No contracts = no risk
That’s right—there are no contracts for our real estate PPC management services. We proudly stand by our work and don’t feel the need to lock clients into a contract they feel stuck in. Rather than focusing on contracts that are filled with empty promises like some other agencies, we instead focus our efforts on doing the actual work that brings our clients real results.
Attract clients like magic
We use hyper-targeted digital marketing strategies to create a profound online presence for your business and help you get found by potential customers in your market. We provide tailored real estate PPC solutions across many different advertising channels to attract the best clients to your products and services.
Real estate PPC resources
Getting started with real estate PPC
See our free resources below to start improving your PPC and Google Ads performance.
Request a free PPC audit
Are you wasting your marketing budget? Request a free PPC audit to find out how your paid advertising campaigns are performing and how you can lower your cost per conversion on Google Ads, Facebook Ads, or other marketing channels.
Request a free PPC audit
Real estate PPC agency
Google Ads for real estate agents
Pay-per-click (PPC) advertising is one of the most effective forms of online marketing for real estate agents. PPC allows your business to be prominently shown to users across various channels and websites, such as Google or Facebook. The prominent ad placement ensures immediate visibility to your intended target audience. PPC is commonly referred to as paid advertising since businesses will need to pay a fee each time their ad is clicked by a user. This has the potential to make PPC expensive if it isn’t done the right way.
PPC ads for real estate agents are highly targeted online ads that are displayed in search engine result pages (SERPs), social media networks, and other notable websites. Pay-per-click advertising offers a diverse range of platforms to reach your ideal customers. One of the most popular and effective forms of real estate PPC is search engine advertising, which allows users to display ads directly in the search results like Google or Bing. We provide professional PPC management across all paid advertising platforms, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Reddit Ads, and more!
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Benefits of real estate PPC
So how do you get the most out of your advertising budget? We can help! Our professional real estate PPC strategies will help drive more qualified conversions to your business at a lower cost per click. We use a granular, laser-targeted approach to reach your ideal customers when it matters most. Our certified PPC experts will select the best keywords, audience demographics, geographical locations, and other targeting options to ensure your ads are shown to the right people at exactly the right time.
Here are some of the major ways our real estate PPC management services will benefit your business:
- Highly targeted ads. We enable precise targeting based on factors such as keywords, location, demographics, interests, and behavior. This ensures your real estate PPC ads are shown to the most relevant users searching specifically for your products or services.
- Drive immediate results. Unlike SEO, real estate PPC provides immediate visibility in the search engines and allows us to reach your target audience shortly after launching the campaigns.
- Cost-effective marketing solution. With real estate PPC campaigns, you only pay when someone clicks your ad. This gives you complete control over your budget and how much you’re willing to spend on ads each month.
- Measurable ROI. We track and measure the success of your real estate PPC and Google Ads campaigns over time through detailed performance metrics, such as clicks, impressions, conversions, and more.
- Geographical targeting. For businesses that serve local areas and regions, our professional PPC management services help you target specific locations throughout your advertising campaigns. We can help you tap into a new location you’ve always wanted to target!
- Maximize your ad spend. With real estate PPC management, it’s easy to control keyword targets, budget, and ad placement. You can also run A/B tests to compare different ad variations and landing pages to determine what drives the best performance.
- Outperform your competitors. PPC allows businesses to compete with larger competitors on a more even playing field. With our expertly crafted real estate PPC campaigns, even brand new businesses can gain significant visibility and attract their target audience.
- Build greater brand awareness. PPC and Google ads are an effective tool for increasing brand visibility and awareness, as businesses with prominent ad placement are seen most by customers.
By investing in professional PPC management, businesses can position themselves for success in the competitive digital landscape and experience benefits that go beyond just mere clicks. Our personalized and integrated approach ensures that your real estate PPC campaigns not only attract the right visitors, but also engages them effectively to lead to more sales. Want to find out more about how PPC can help your business? Get in touch today to get started!
Types of PPC campaigns
Pay-per-click (PPC) offers a range of ad platforms that cater to different advertising objectives, target audiences, and industries. Each PPC network has unique features, ad formats, targeting options, audience reach, and advertising costs. You’ll want to choose the platform that works best for your marketing goals and budget. An effective real estate PPC strategy often involves a combination of platforms to reach a broader audience and achieve specific goals. Our marketing experts have over a decade of experience managing paid advertising campaigns for businesses just like yours and can help you determine which platform is right for you.
Here’s a quick overview of the different types of real estate PPC campaigns we manage:
Local ads
Local ads for real estate agents are displayed to people who are searching for businesses in their area. Businesses can target their local ads to specific locations, and they can choose to show their local ads on Google Maps and in search results.
Paid search ads
Google Ads for real estate agents
Google Ads is the largest and most popular PPC network used today. Ads are shown on Google’s search results and across its Display Network. Formats include text, display, video, shopping, and local ads. 
Bing Ads for real estate agents
Bing Ads is a Microsoft-owned PPC platform that displays ads on Bing and partner sites like Yahoo. It’s a great option for targeting specific demographics outside Google. Display ads
Google Display Network for real estate agents
GDN reaches over 90% of internet users worldwide. Ads appear across millions of websites and offer powerful targeting like contextual, interest-based, and remarketing. Video ads
YouTube Ads for real estate agents
Run ads on the world’s largest video platform. Reach audiences before, during, or after videos with in-stream, discovery, or bumper ad formats. Target by interests, keywords, placements, or custom segments. Shopping ads
Google Shopping Ads for real estate agents
Product ads appear at the top of Google when users search for products you sell. Great for capturing purchase intent and driving traffic to product pages. Paid social ads
Facebook Ads for real estate agents
Run ads in Facebook, Messenger, and partner apps. Target based on interests, behaviors, lookalikes, and pixel activity. Strong for both lead gen and eCommerce. 
Instagram Ads for real estate agents
Instagram supports feed, story, reel, and explore ads. Visually focused and great for branding, products, and user engagement — fully managed via Meta Ads Manager. 
Twitter Ads for real estate agents
Promoted tweets, accounts, or trends reach users actively engaging in conversations. Use keyword targeting, followers, or tailored audiences to boost visibility. 
LinkedIn Ads for real estate agents
Professional ad formats including sponsored content, InMail, and text ads. Target users by job title, industry, seniority, or company size — perfect for B2B. 
Reddit Ads for real estate agents
Target niche communities via subreddit ads, promoted posts, or conversation threads. Best for brand awareness and engagement in highly active communities. Not sure which paid advertising platform is right for your business? Get in touch with one of our experienced real estate PPC specialists today for expert advice and personalized recommendations!
Our PPC management tools:
Read our FAQ
Frequently asked questions
What is real estate PPC management?
Professional real estate PPC management is the process of creating, managing, and optimizing pay-per-click (PPC) advertising campaigns for real estate agents. This includes managing various tasks, such as keyword research, ad copy creation, bidding strategy, and campaign reporting.
How can PPC benefit my business?
Professional PPC management can help your real estate business grow in a variety of different ways—outperform competitors, reach your ideal customers, target precise locations, drive more qualified leads, and grow your business revenue.
Why is PPC important for real estate agents?
PPC ads are usually displayed at the very top of the search engine results pages (SERPs), social media platforms, or other websites. This makes them one of the most desirable places for real estate agents to be in the digital world.
Why should I hire an expert real estate PPC management agency?
Successfully managing real estate PPC campaigns requires expertise in keyword research, ad creation, bid management, and performance analysis. Our real estate PPC agency specializes in optimizing paid advertising campaigns to maximize performance and drive revenue growth.
How much does real estate PPC management cost?
The cost of real estate PPC management can vary depending on several factors, such as your geographical location, keyword targets, competition, or ad network. For PPC and Google Ads, we charge a 20% management fee to take care of everything we need to be successful. For accounts spending over $2,500 a month in ad spend, please get in touch for custom pricing. For smaller accounts spending under $1,500, our minimum management fee starts at $500.
Can you help optimize my existing real estate Google Ads campaigns?
Absolutely! We offer free real estate PPC audits to review your current ad campaigns, identify opportunities for improvement, and implement changes to enhance performance. This includes refining ad copy, adjusting bidding strategies, and optimizing landing pages for higher conversion rates.
How long does it take to see results from real estate PPC?
Unlike SEO, PPC for real estate agents provides almost immediate visibility and allows businesses to reach their target audience shortly after launching the campaigns. The exact time it takes depends on a variety of factors, such as budget and how competitive your keyword targets are. New leads can start within a couple of hours to a few weeks.
How do I get started with real estate PPC management?
It’s easy to get started with real estate PPC management! Request a free PPC audit or proposal to get started. We’ll reach out to schedule an initial consultation to discuss your business goals and challenges. We’ll tailor a custom advertising strategy that aligns with your needs.
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