Keyword Research Roofing

Top 65 Best Roofing SEO Keywords in 2024

Looking for the best roofing keywords? See the list of the top 65 roofing keywords in 2024!

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What are the best keywords for roofers?

In the competitive world of roofing, standing out in the digital landscape is as crucial as delivering quality craftsmanship on every project. As potential clients turn to the internet to find reliable roofing services, your online visibility can make all the difference. At the heart of this visibility lies a well-constructed keyword strategy.

Keywords are the foundation of online visibility, acting as the conduit between your services and the clients who need them. These are the specific terms and phrases potential customers use when searching for roofing solutions. A well-executed keyword strategy ensures that your business appears prominently in search engine results, making it easy for those in need to find your services. Let’s explore the top 32 roofing SEO keywords that can help your business succeed online.

Types of roofing keywords

The top roofing SEO keywords can be categorized into different groups, each targeting a specific stage in the customer journey. Here are the different types of keywords for roofers, along with a few examples of each:

Broad roofing keywords:

  • Roofing
  • Roofing company
  • Roofers

Roofing service keywords:

  • Commercial roofing
  • Metal roofing
  • Roof repairs

Informational roofing keywords:

  • Roofing types
  • How much does a new roof cost?
  • Best residential roofing materials

Geo-modified roofing keywords:

  • Roofing contractor in [city]
  • Roof repair near me

Top related roofing keywords

2024 roofing keyword trends

Roofing keyword trends over time (last 5 years)

How to use roofing SEO keywords to grow your business

Selecting the best roofing keywords to use will depend on a variety of different factors, such as your target market, geographical service areas, local competitors, and the services or products you offer. While it’s important to know what the top keywords are for your industry, it’s just as important to use them in creative ways that follow search algorithm guidelines and best practices. Strategic keyword implementation will seek out your ideal customers and bring them directly to your roofing business.

Strategically incorporating roofing keywords involves more than just simply mentioning them on your website. Here’s how you can effectively use the most frequently searched for roofing keywords to promote your business:

  • Using roofing keywords for PPC: Pay-per-click (PPC) advertising is a form of paid advertising that can provide immediate results when it comes to your roofing company showing up online. Popular PPC platforms for roofers to advertise on include Google Ads, Bing Ads, and Facebook Ads. For PPC, you bid on specific keywords of your choosing and your ads will appear almost immediately in the search results for anyone who searches with those terms. It’s important to note that every click you receive from paid ads will cost you money. This is why choosing the right roofing keywords to bid on is crucial for getting the most out of your advertising budget.
  • Using roofing keywords for SEO: Search engine optimization (SEO) is thought of as more of a long-term growth marketing strategy for roofing contractors and local businesses alike. While it’s possible to start ranking fairly quickly for relevant keywords when strategic optimization is implemented, this usually isn’t the case for the average roofing website. Unlike PPC, SEO typically takes a little longer to climb to the top of organic search rankings. On the bright side, there’s no cost-per-click fee when someone clicks on your website from an organic search result, making SEO a great option for roofing companies.

Want to find out if you’re using the best roofing keywords for your business? Request a free PPC audit or SEO audit to find out today!

Top 65 Best Roofing SEO Keywords in 2024

What roofing keywords should you be targeting? Discover the best roofing keywords for SEO in 2024. Find roofing keywords with the highest search volume and get insights into the search queries your customers use the most.
KeywordsMonthly SearchesCost Per Click
roofing companies near me165,000$16.00
roofers near me135,000$12.59
metal roofing110,000$3.69
roof repair90,500$12.10
roofing companies90,500$11.54
roof repair near me40,500$11.59
roofing contractors near me40,500$14.08
contractors for roofing27,100$30.84
roof replacement27,100$13.51
roofing contractors27,100$13.21
metal roof shingles22,200$2.58
metal roofing near me22,200$4.50
commercial roofing14,800$9.14
roof leak repair14,800$9.33
roofing installation12,100$9.31
best roofing company near me9,900$10.03
metal roof installers near me9,900$10.44
metal roofing companies near me9,900$10.44
metal roofing contractors near me9,900$10.44
local roofing companies8,100$14.00
local roofing contractors8,100$14.00
metal roof installation8,100$4.91
roofing residential8,100$22.58
best roofers near me6,600$10.40
residential roofing6,600$10.13
roofing services5,400$21.26
residential roofing company near me1,600$32.76
residential roofing companies1,300$33.08
residential roofing contractor near me880$30.87
affordable roofing company720$25.17
commercial roofing services720$20.65
home roofing repair720$24.78
residential roof repairs720$37.24
roof replacement contractors720$33.83
roof replacement service720$25.50
roofers commercial720$15.00
roofing and construction720$14.50
affordable roof repair590$23.87
cheap roof repair590$23.87
reputable roofing contractors near me590$25.64
residential roof repair near me590$27.11
roofing companies nearby590$39.69
small roof repair near me590$24.90
emergency roofing services480$28.52
metal roofers480$27.89
roofing and repair480$31.39
commercial roofing companies390$30.08
commercial roofing companies near me390$12.46
roofing repair company near me390$30.53
commercial roofing repair320$39.96
metal roof repair near me320$39.96
residential roofer near me320$22.83
metal roofing installation companies260$20.45
professional roofing260$21.51
roofing repair companies260$34.37
commercial roofing contractors210$19.15
roof repair services210$56.07
top rated roofing companies near me210$35.00
roofing contractors with financing170$33.14
commercial roof repairs near me140$46.63
contractor for roof repair140$11.59
licensed roofing contractors140$7.51
roof service repair140$55.88
roofing repair contractors140$16.77
commercial roofing replacement110$29.10


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SEO isn’t rocket science. Get actionable insights on ways you can improve your website’s search engine optimization score. Discover how well your website ranks, what drives traffic, and where improvements are needed.