PPC Agency

OUR PROCESS

Getting Started with PPC Management

We Offer Professional PPC Services Worldwide.

Step 1
Get a Free PPC Audit

Get started with a free, comprehensive PPC audit tailored specifically to your business. Our team of experienced PPC experts will delve deep into your existing campaigns to analyze their performance, recommend opportunities for improvement, identify wasted ad spend, and uncover hidden potential for growth. We will report on our top 10 ideas for improving PPC performance in your account.

Step 2
Meet With Our Team

After the audit, we take the time to discuss with you the findings and insights from our analysis. Our expert PPC team will ask any necessary questions to better understand your unique business objectives, target audience, and marketing goals. We believe in collaboration and working closely with you to create a customized PPC strategy that aligns with your company’s vision.

Step 3
Reach Your Goals

With our customized PPC strategy in place, it’s time to unleash the power of your campaigns. Our team diligently manages every aspect of your PPC and Google Ads efforts, from keyword research performance tracking to creating creative ad copy and managing bid adjustments. We continuously monitor your campaigns, making data-driven adjustments to optimize performance and deliver tangible results.

What is PPC Marketing?

Pay-per-click, or PPC, is an effective form of digital marketing where advertisers pay a fee each time their ad is clicked by a user. This means that you don’t have to pay for impressions or when your ad is displayed without any engagement. Essentially, local businesses can pay to display ads on various online platforms. This is why PPC is also commonly referred to as paid advertising.

PPC ads are highly targeted ads that are prominently displayed in search engine result pages (SERPs), social media networks, and other notable websites. The ad placement ensures immediate visibility to their intended target audience. Pay-per-click advertising offers businesses a diverse range of platforms to reach their target audience effectively. One of the most popular and effective forms of PPC is search engine advertising, which allows users to display ads directly in the search results.

Benefits of PPC Management

One of the main benefits of PPC advertising is that it offers a highly targeted approach to reach potential customers. Advertisers can select specific keywords, demographics, locations, and other targeting options to ensure their ads are shown to the most relevant audience. Professional PPC management can help your business grow in a variety of different ways.

Here are some of the most common benefits of our PPC management:

Highly targeted advertising. PPC enables precise targeting based on factors such as keywords, location, demographics, interests, and behavior. This ensures your ads are shown to the most relevant users searching specifically for your products or services.
Drive immediate results. Unlike SEO, PPC provides immediate visibility in the search engines and allows us to reach your target audience shortly after launching the campaigns.
Cost-effective marketing solution. With PPC campaigns, you only pay when someone clicks your ad. This gives you complete control over your budget and how much you’re willing to spend on ads each month.
Measurable ROI. We track and measure the success of your PPC and Google Ads campaigns over time through detailed performance metrics, such as clicks, impressions, conversions, and more.
Geographical targeting. For businesses that serve local areas and regions, PPC management helps you target specific locations throughout your advertising campaigns.
Easily control and test ads. With PPC management, it’s easy to control keyword targets, budget, and ad placement. You can also run A/B tests to compare different ad variations and landing pages to determine what drives the best performance.
Competitive advantage. PPC allows businesses to compete with larger competitors on a more even playing field. With well-crafted campaigns, even smaller businesses can gain significant visibility and attract their target audience.
Greater brand awareness. PPC and Google ads are an effective tool for increasing brand visibility and awareness, as businesses with prominent ad placement are seen most by customers.

By investing in professional PPC management, businesses can position themselves for success in the competitive digital landscape and experience benefits that go beyond just mere clicks. Our integrated approach to online visibility and user experience ensures that your PPC campaigns not only attract the right visitors, but also engages them effectively to lead to a conversion. Want to find out more about how PPC can help your business? Get in touch today to get started.

Types of PPC Campaigns We Manage

Pay-per-click offers a range of ad platforms that cater to different advertising objectives, target audiences, and industries. Each PPC network has unique features, ad formats, targeting capabilities, audience reach, and advertising costs. Businesses will want to choose the platform that works best for their marketing goals and budget. An effective PPC strategy often involves a combination of platforms to reach a broader audience and achieve specific goals. Our PPC experts have over a decade of experience managing the different types of paid advertising campaigns and can help you determine which platform is right for you.

Here’s a quick overview of the different types of PPC campaigns we manage:

Search ads

Display ads

Video ads

Shopping ads

Local ads

Search Ads

Search ads are the most common type of PPC ads. They are displayed at the top and bottom of search engine results pages (SERPs) for relevant keywords. Businesses can bid on keywords that are relevant to their products or services, and their ad will be displayed whenever someone searches for those keywords. Paid search ads only contain text with no visuals and are marked with the word “ad” in the search results.

Search advertising platforms we provide PPC management for include:

Google Ads: As the pinnacle of search engine advertising, Google Ads (formerly Google AdWords) is the largest and most popular PPC network used today. Ads are shown on Google’s search results and across its network of partner websites, known as the Google Display Network. Google Ads offers various ad formats, including text ads, display ads, video ads, shopping ads, and local ads. It is a great choice for businesses of all sizes and offers a wide range of targeting options.
Bing Ads: Don’t overlook Bing’s advertising platform, especially if you’re looking to diversify your reach beyond Google. Bing Ads is a search network that is owned by Microsoft. Ads are displayed on Bing search and its partner networks, such as Yahoo. Bing Ads allow advertisers to create search and display ads. They are a good choice for businesses that want to reach potential customers using Microsoft products, such as Bing and Edge. While its reach is smaller compared to Google, Bing Ads can still be valuable for businesses targeting specific demographics or industries.

Display Ads

Display ads are another form of pay-per-click advertising. They include text, images, or video ads that appear on websites and apps. Businesses can target display ads to specific demographics and interests, and choose where their ads will be displayed. Display ads can reach a larger audience than search ads, but they can also be less effective.

Display advertising platforms we provide PPC management for:

Google Display Network (GDN): The largest display ad network in the world. It reaches over 90% of internet users worldwide and allows advertisers to display their ads on millions of websites and apps. GDN offers a variety of targeting options, including keywords, demographics, and interests. As an extension of Google Ads, GDN places ads on a vast network of websites, reaching users through banners, images, and other interactive formats. Remarketing and contextual targeting are also key features.
Twitter Audience Platform (TAP): TAP is a suite of advertising products that allows businesses to reach their target audience on Twitter and across the web. TAP offers a variety of targeting options, including keywords, demographics, behavior, and interests. Businesses can also use TAP to create custom audiences based on their own data, such as email addresses or purchase history.

Video Ads

Video ads are a popular form of online advertising that use video to promote a service, product, or brand. They can be displayed on websites, social media platforms, or in apps. Video ads can be a very effective marketing strategy to reach your ideal customers and generate more leads. They are a great way to capture attention and engage potential customers. They are more engaging than text or image ads, and can also reach a larger audience. However, video ads can be more expensive than other types of PPC ads. Businesses pay a fee each time someone watches their ad with a cost-per-view model (CPV).

Video advertising platforms we provide PPC management for:

YouTube Ads: Video-based advertising on the world’s largest video-sharing platform. Part of Google Ads, YouTube ads are shown to users before, during, or after videos. They can be a very effective way to reach a targeted audience, promote products or services, or generate new leads and sales. YouTube ads can be a powerful tool for businesses of all sizes. By choosing the right type of ad and targeting it to the right audience, businesses can reach a large number of potential customers and promote their products or services effectively.

Shopping Ads

Shopping ads, also known as product listing ads (PLAs), are a type of paid advertising that allow businesses to showcase their products. PLAs are different from traditional text ads because they include more product information, such as the name, price, and image. Businesses can target specific keywords, demographics, and can also choose which products to feature in their ads. Shopping ads are a great way to drive sales for businesses that sell products online, but they can only be used by businesses that sell products on Google Shopping.

Shopping advertising platforms we provide PPC management for:

Google Shopping Ads: Showcase your products on Google Shopping and reach a large audience. Google Shopping ads are a great way to reach people who are already looking for products like yours, as these ads are shown to people who are searching for products just like yours. When someone searches for a product on Google, your shopping ad can appear at the top of the SERPs. This provides a great opportunity to capture their attention and drive them to your website.

Social Media Ads

Social media ads are a type of paid advertising that appear on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. They can be targeted to specific demographics, interests, and even past behavior. Social media ads are popular because they are highly targeted and can reach a larger audience. They can also be used to engage with potential customers in a more personal way than traditional advertising methods allow.

Social advertising platforms we provide PPC management for:

Facebook Ads: Create highly targeted ads that appear on Facebook feeds, Messenger, Instagram, and other Meta-owned platforms. Advertisers can target audiences based on demographics, interests, behaviors, and more, making it an effective strategy for reaching specific market segments.
Instagram Ads: As a subsidiary of Facebook, Instagram offers its own paid advertising channel. Advertisers can create visually engaging photo and video ads that appear on Instagram feeds and stories.
Twitter Ads: Twitter Ads allow advertisers to promote their tweets, accounts, or trends to a targeted audience. These paid ads appear in users’ feeds, search results, and on Twitter’s “Promoted” sections.
LinkedIn Ads: LinkedIn Ads cater to professionals. Advertisers can create text, image, and video ads that appear in social feeds, profiles, and on the LinkedIn Audience Network.

Reddit Ads: Reddit Ads allow businesses to target specific subreddits (topic-based communities) with text, image, and video ads. The platform allows you to engage directly with users interested in relevant subjects.

Read Our FAQ

Frequently Asked Questions

What is PPC?

Pay-per-click (PPC) is a form of digital advertising where businesses pay a fee each time their ad is clicked by a user. Advertisers bid on specific keywords or target audiences for their ads to be displayed on search engines or other paid advertising platforms.

What is PPC management?

PPC management is the process of creating, managing, and optimizing pay-per-click (PPC) advertising campaigns for businesses. This includes managing various tasks such as keyword research, ad copy creation, bidding strategy, and campaign reporting.

Why is PPC important?

PPC ads are usually displayed at the very top of the search engine results pages (SERPs), social media platforms, or other websites. This makes them one of the most desirable places for businesses to be in the digital world.

Why should I hire a PPC management agency?

Successfully managing PPC campaigns requires expertise in keyword research, ad creation, bid management, and performance analysis. Our PPC management agency specializes in optimizing paid advertising campaigns to maximize performance and drive revenue growth.

How much does PPC management cost?

The cost of PPC can vary depending on several factors, such as your industry, keyword targets, competition, or ad network. For PPC and Google Ads, we charge a 20% management fee to take care of everything we need to be successful. For accounts spending over $2,500 a month in ad spend, please get in touch for custom pricing. For smaller accounts spending under $1,500, our minimum management fee starts at $500.

Can you help optimize my existing PPC campaigns?

Absolutely! We offer free PPC audits to review your current ad campaigns, identify opportunities for improvement, and implement changes to enhance performance. This includes refining ad copy, adjusting bidding strategies, and optimizing landing pages for better conversion rates.

How long does it take to see results from PPC?

Unlike SEO, PPC provides almost immediate visibility and allows businesses to reach their target audience shortly after launching the campaigns. The exact time it takes depends on a variety of factors, such as competitiveness of keywords and budget. New leads can start within a couple of hours to a few weeks.

How do I get started with PPC management?

It’s easy to get started with PPC management! Request a free PPC audit or proposal to get started. We’ll reach out to schedule an initial consultation to discuss your business goals and challenges. We’ll tailor a custom advertising strategy that aligns with your needs.

Have questions?

Talk to an expert & we'll help you reach your marketing goals.

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Wednesday	9 AM – 5 PM
Thursday	9 AM – 5 PM
Friday	9 AM – 5 PM
Weekends	CLOSED

PPC Marketing Agency

Grow your business with proven PPC Management

BENEFITS OF PPC

Why invest in PPC Marketing?

Outperform Competitors

Track, Learn, & Optimize

Target Your Ideal Customers

The last PPC Agency you'll ever need

WHY CHOOSE US?

Trusted by 200+ startups, entrepreneurs, and SMBs

PPC Management SERVICES

What's Included in PPC Management?

OUR PROCESS

Getting Started with PPC Management

Step 1 Get a Free PPC Audit

Step 2 Meet With Our Team

Step 3 Reach Your Goals

OUR PRICING

Cost of PPC Management

Basic

Essential

Expert

PPC Agency

What is PPC Marketing?

Benefits of PPC Management

Types of PPC Campaigns We Manage

Search ads

Display ads

Video ads

Shopping ads

Local ads

Search Ads

Display Ads

Video Ads

Shopping Ads

Social Media Ads

Table of Contents

WHO WE HELP

Experienced in your industry

Acupuncture PPC

Acupuncture SEO

Architecture PPC

Architecture SEO

Assisted Living PPC

Assisted Living SEO

Attorney PPC

Attorney SEO

Auto Detailing PPC

Auto Detailing SEO

Auto Repair Shop PPC

Auto Repair Shop SEO

Auto Salvage PPC

Auto Salvage SEO

Bail Bonds SEO

Boat Dealer PPC

Boat Dealer SEO

Car Dealership PPC

Car Dealership SEO

Car Service PPC

Car Service SEO

Carpentry PPC

Carpentry SEO

Carpet Cleaning PPC

Carpet Cleaning SEO

Catering PPC

Catering SEO

Cell Phone Repair PPC

Cell Phone Repair SEO

Chiropractic PPC

Chiropractic SEO

Cleaning Service PPC

Cleaning Service SEO

Commercial Cleaning PPC

Commercial Cleaning SEO

Concrete Contractor PPC

Concrete Contractor SEO

Contractor PPC

Contractor SEO

Countertop Store PPC

Countertop Store SEO

Step 1
Get a Free PPC Audit

Step 2
Meet With Our Team

Step 3
Reach Your Goals