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SEO stands for search engine optimization. SEO is a digital marketing process that involves manipulating a website in strategic and creative ways to influence greater organic rankings for specific keyword targets.
Search engines incorporate endless factors into their ranking algorithm. SEO works to improve these different factors of a website following best practices. Websites with the best SEO implemented will be ranked first for keywords and phrases related to their business.
The purpose of SEO is to increase organic search visibility so that a business is easily found when their target audience is searching for their services or products. SEO can help increase website traffic, drive qualified leads, and boost revenue.
An SEO audit is a comprehensive evaluation of a website to determine its performance in search engine rankings. This analysis covers the most important elements of on-page SEO and off-page SEO, such as targeted keywords used, meta tags, mobile-responsiveness, website speed, quality of backlinks, etc. The primary goal of an SEO audit is to identify what’s working well, discover areas of improvement, and get a better understanding of where the business is currently at.